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Using
Magic as a marketing tool is big business in the United States.
The way companies use Close-Up Magicians to raise awareness
and generate interest in new and existing products is clever
and effective.
The very nature of a certain product or a particular brands
image in the market place can sometimes appear to be too corporate
and serious, almost rigid.
Close-Up Magic can help relax the stiffness of something you
are trying to sell, promote or simply an idea you're trying
to convey.
Tradeshows and Conventions
These huge arenas of space where competition
is rife and your booth small command your attention, provided
you are interested.
Think of the amount of people drifting form to stand to stand
collecting promotional material by the pound, half listening
to some sales guy pitch his wares.
In these modern day market places you need to attract people
to your stand, make them stay, play and hopefully pay! I am
not suggesting a gimmick merely presentation.
For example....
Recently
I met a company executive whose firm sells a software package.
He was keen to have me devise some presentations to help build
interest in their product at an exhibition in Earls Court, London.
I set about devising magic effects to the theme of their product
and
presenting them in a away that made it fun, while at the same
time
educating potential customers as to why they might opt for this
product.
People remember moments of wonder in their life, they might
not recall exactly what happened but they always remember where
it happened linking that place, moment and time to a certain
name or brand.
As a Close-Up Magician and performance artist I am only limited
by my
imagination as to how to promote your product. Chances are you
will
already have some great company branded props I can use magically
and then give away, or at minor expense, souvenirs and
giveaways can be manufactured. Playing cards would make
an obvious choice with endless possibilities. |
